The furReal Story: 20+ Years of Pets That Love You Back
furReal began in 2002 with a simple idea: every child should know the joy of caring for a pet. Created by Hasbro and now produced under license by Just Play, the brand has placed over 100 million interactive pets in homes across more than 75 countries. From the very first robotic kitten to today’s walking puppies, snuggly newborns and magical unicorns, every generation of fur real friends carries the same promise — lifelike love, no leash laws.
Milestones Fans Remember
A few of the friends that defined each era of furReal — collectors, this one’s for you.
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2002 — The First Robotic Kitten
furReal arrives with a purring, blinking kitten unlike any plush before it. A new kind of friendship begins.
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2005 — Butterscotch the Pony
A life-size pony kids could actually sit on becomes an instant legend — and the most-wished-for gift of its time.
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2017 — Lulu the Kitty
Lulu naps, rolls over and purrs at a gentle stroke, charming a whole new generation of cat lovers.
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2020 — GoGo, My Dancin’ Pup
GoGo struts, dances and responds to 50+ commands — the smartest, sassiest furReal dog yet.
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Today — The Just Play Era
Walking pups, palm-size Minis, glowing unicorns and snack-loving dinos keep the family growing in 75+ countries.
Twenty Years In, Still Wagging
Join the 100 million homes that adopted a furReal friend — yours is waiting in the collection.